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Mini “Slim”™ Catalog Press

Read what the Print Marketing Industry has to say about ourMini “Slim”™ Catalog.

Mini Catalogs Catching On as Economy and Culture Change
While mailing catalogs can still be an effective way to reach a mass audience of prospects and customers, a growing number of direct marketers are finding that supplementing full-sized catalogs with a new category of mini catalogs can help them do business more cost effectively while improving key metrics such as response rate. Read on.

The 10 Page Postcard: Take that USPS
Relying to any degree on the U.S. Postal Service lately is a lot like trying to weather an abusive relationship. One moment they’re threatening to leave us (at least on Saturdays), the next they’re saying that if they stay, they’re going to expect more of us – about $300 million a year more if expected postage hikes go through. Read on.

The Power of the Catalog Mini-Me
Despite the growth of digital marketing, consumers still value the experience of paging through traditional paper catalogs. Unfortunately, few companies can afford to mail out four or five full catalogs a year anymore. That’s where “mini-catalogs” come in. Read on.

Multi-Channel Retailers Scramble to Find Alternatives
Among multi-channel retailers that rely on mailing everything from full catalogs to postcards to prospect for and draw customers to stores or ecommerce sites, the U.S. Postal Service’s (USPS) proposed rate hike of 5.9 percent, the largest since 2007, has driven many to evaluate less expensive alternatives. Read on.

Postal Rate Increases - Mini catalogs help offset increased costs of mailing, without sacrificing circulation
In the largest price increase since 2007, the U.S. Postal Service (USPS) is proposing a rate hike of 5.9%, a move that has catalog mailers scrambling to assess the impact of such an increase and also evaluating less expensive alternatives. The Postal Regulatory Commission (PRC) has up to 90 days to rule on the proposal, with the price increase going into effect as early as Jan. 27, 2014. Read on.

Multi-Channel Retailers Scramble To Find Alternatives
Among multi-channel retailers that rely on mailing everything from full catalogs to postcards to prospect for and draw customers to stores or ecommerce sites, the U.S. Postal Service’s (USPS) proposed rate hike of 5.9 percent, the largest since 2007, has driven many to evaluate less expensive alternatives. Read on.

USPS Rate Increase: Retailers May Choose Mini Catalogs
In an open letter on its website, the American Catalog Mailers Association (ACMA) warned that prices for Standard Flats used to send full sized catalogs could go up as much as 10 to 12 percent. As a result, multi-channel retailers may choose to reduce catalog circulation and send frequency, or turn to less expensive forms of mailing, such as mini catalogs. Read on.

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