For over 2 ½ years Crestline has relied on B&W and the Mini Slim to remain in constant contact with our customers at a greatly reduced expense compared to our catalog. Not only has the Mini Slim delivered consistent, catalog-like results, but it often exceeds them. B&W partnered with us to optimize the Mini Slim for Crestline’s needs and to meet our exact requirements for print quality and in-homes dates with co-mailing. I’d recommend that any company looking to effectively cut expenses consider working with B&W and the Mini Slim.
Manager, Catalog Marketing
For my client, the We Card Program, we switched from the larger catalog spreads to the 10 page Mini Slim format.
Our online orders exceed the combined phone and mail-in orders, but it all starts with our lead catalog mailing. We found the Mini Slim delivered enough real estate to feature our principal sales drivers and still provide a personalized order form with return envelope. The cost savings helped us invest in more postcard follow-ups -- driving our customers to respond to our lead catalog even after 3-4 months. It's been my "go to" format since 2010.
Executive Vice President
OTM Partners LLC
The Mini-Slim product from B&W is ideal for a visual business like ours. The form factor is unique and compels our customers to open it and keep turning the pages. For the past 4 years we’ve used the Mini-Slim, we’ve identified leads, generated closed sales and documented a positive ROI from this direct mail piece. B&W is very easy to work with and responsive to our needs and last-minute changes. I would recommend them to any business that wants a stand-out, effective direct mail piece.
B&W Press is fantastic! We've been working with them for a little over a year now and could not be more satisfied with the level of customer service and the tremendous quality of the product produced. As a start-up publisher, we knew it was crucial to have blow-in cards in our magazine. We began with a simple 4x6 return mailer card and saw positive results immediately. As we honed our marketing strategy we created blow-ins that were of a return envelope style. B&W Press helped us create the perfect return mailer so that we could capture more and more subscribers. With the help of their customer service department and pre-press team, we are able to ensure that our artwork is set correctly and color matched to our standards. Our printer loves how our blow-ins are split into and A/B run and we love it too because it saves money! We are glad to have found a great partner in B&W Press and are excited to have them own our team as we build our publication!
The Local Palate
We have worked with B&W for over 15 years and are very pleased with the quality of their work as well as the responsiveness, knowledge and professionalism of their customer service. They always work with our typically tight and complex scheduling needs. As a cataloger, we use them to print millions of pieces for us including various inserts, envelopes and order forms. Although many catalogers have transitioned away from order forms, with our market, they continue to be popular and we depend on B&W to make sure they are correct and clear. They are also THE expert at producing return envelopes, extremely important since about 50 percent of our customers will mail in their order form with a check. We have been very happy with B&W and plan to continue to use them in the future.
Indiana Botanic Gardens
For years now, B&W has been supplying our bind-in envelope that goes in each of our issues to help generate G&G club memberships. Though we could easily direct readers to a URL for joining the club via a print ad, we feel like the printed bind-in piece definitely generates more memberships for us. I first chose B&W for the competitive pricing, but having now worked with them for 4 + years, it's the friendly customer service that keeps our business with them. Additionally, our CSR keeps us updated on postal regulations and has worked with our press bindery to adjust the design so that it runs as efficiently as possible on the bindery.
Many thanks to the fine folks who work on our job and major kudos to Jan Gustison!!!
Garden & Gun
I’ve worked with B&W for over 5 years, and my company, HDIS HealthCare, has worked with B&W for several years longer than that. We wouldn’t stick with any vendor if we didn’t get fair pricing, outstanding service and a great product – those are guaranteed when I sign a contract with B&W. We are satisfied customers, and likely will be for years to come!
We discovered B&W Press almost 14 years ago thanks to the recommendation of a mail order company in the US. Since that time, we have literally been an exclusive order form customer of B&W for a variety of reasons.
PRICE: We continue to be amazed by the tremendous value we receive for the prices charged by B&W. In fact, their quotes look more like a trade printer than regular retail. As a result, we've recommended B&W on several occasions to our other printers as a very economical source for order forms and ‘formvelopes’.
DETAIL: The attention to detail that B&W pays to each job we send their way is fantastic. As everyone knows, a catalogue's order form is a very important piece of any publication and these days with so many offers, department codes, shipping tables and expiry dates, it's critical that all this information is correct and that the proper number of versions are printed and delivered on time. We're pleased to say that this has always been the case since our very first print job with them in 1999. As late as we are in delivering our artwork to B&W, they have never missed a delivery deadline at the various printers we have our product shipped to.
QUALITY: We have almost always printed full color order forms that frequently have the requirement of numerous color photographs and graphics. We have always been highly satisfied with their color reproduction and the excellent way in which they deliver proofs and take painstaking efforts to ensure that every fold, every perf, every spot tack and every detail is confirmed by us before going on press.
I would recommend to anyone requiring order form production that B&W should be their first and last call. We are extremely happy with the service from their team and the quality from the press. These guys are the best order form printers we’ve ever found in North America.
John I. Barrett, Director,
Sales, Marketing & Development
Vesey’s Seeds, Ltd
B&W Press has been a vendor of ours since well before I arrived at Bronson. Not having worked with them when I arrived here, I was wondering how the relationship would work. To my pleasure, it has worked out fabulously for over 4 years now. The entire team is great, always looking to help and provide the best service needed to their clients. The quality of the product produced has always exceeded our expectations.
B&W and Bronson have a great relationship that will continue for many years to come!
Director of Marketing
After visiting the B&W Press booth at a trade show several years ago and getting pricing, we quickly moved from our old printer to B&W Press for our order form envelope forms. The exceptional pricing got us in the door and the outstanding customer service, delivery and quality has kept us there ever since. With direct mail ad costs constantly rising, B&W Press has helped us find ways to save money by adjusting our form size and various paper options available.
While we see other catalogers eliminating the bind-in order form envelope, we continue to see a strong mailed-in response that defies popular beliefs and makes the form an integral part of our business.
NLC Products, Inc. is a conglomerate of four (4) mail order catalog companies consisting of Nite Lite/Huntsmart, Creative Irish Gifts, Femail Creations, and Creations & Collections. For over a decade, we have consistently used the print production services of B&W Press to produce order forms for these catalogs.
The longevity of our working relationship is due to the professional customer service and quality printing that B&W Press offers. B&W Press has become a valuable resource for NLC Products and our trust in B&W Press allows us the confidence to run all of our almost 5 million order forms a year through them.
No matter the deadline, the quantity, or the lead time, B&W Press has always worked hard to make sure we get our order forms to our catalog printer on time.
Senior Art Director
NLC Products, Inc.
B&W Press has been a business partner and supplier of order forms for Lehman’s since the 1990s. We have found them to be incredibly responsive to our requests and very easy to work with. They have done excellent work, the finished product is always as promised, and along the way they have found ways to save us money through small changes in size or format.
Since many of our customers still place orders with the forms in our catalogs, this is a very important part of our ordering process and marketing strategy.
Lehman’s highly recommends B&W Press.
Bruce D. Breckbill,